Ever wonder that nowadays why digital marketing is important to grow e-businesses? Why each one is adopting digital strategies in his business? With the advent of latest trends and modern technologies in the marketing sector, businesses are trying to adopt every possible way to match the pace of this dynamic and competitive era. The new trends in the marketing sector are the signs of being digital that push the businesses to take their traditional marketing strategies and practices on digital platforms. This arises the need for businesses to change their plans and actions in order to sustain their growth in the digital world. So, have a look at the following points to understand why digital marketing is important to grow e-businesses.
Digital marketing, a golden opportunity for the success of the business
As the name suggests, digital marketing refers to the process of applying marketing and promotional strategies in a digital way. Be it on social media, through digital campaigns, website blogs, search engine optimization, or content marketing etc., every effort that you are applying to promote your business on digital platforms, comes under the scope of Digital Marketing.
To make a strong brand positioning, you definitely used to print and distribute pamphlets or hang a big hoarding of your products and services on the top of the market from where it can be seen easily to everyone. Isn’t it? Don’t you think it’s much more time consuming and more expensive? So, what could be the other best options? How you can fix your moves strongly in this competitive world? Think about it.
The answer to all the above complex questions is very simple— “Digital Marketing” You can say that it is the all in one solution. It allows you to do your promotional activities within less budget and time in an efficient and effective manner. Moreover, you can gain more accurate results and analytics that help you in improving your conversion rates. And that is what each business is trying for. The digital marketing activities include the following activities— Content Marketing, Search Engine Marketing, Search Engine Optimization, App Marketing, Social Media Marketing, Email Marketing, Online events promotion, and many more.
Some Statistical Facts About Digital Marketing
Now you know what digital marketing is all about and what kind of promotional activities it includes. To understand more in-depth details about digital marketing, I am providing you with some statistical facts below. Let’s have a quick overview of statistical data about digital marketing-
- A recent study shows that approx 80% of people search online about the company before making any final purchase or visiting the store.
- 96% of businesses now incorporate social media marketing practices for promoting their business.
- Approx 50% of small business owners use app marketing in their business.
- Approx 3 out of 4 smartphone owners first start searching on their mobiles to address their needs.
12 reasons why digital marketing is important?
To make a strong online presence and to establish a perfect branding of your products and services in the mind of your target audience, digital marketing is a necessity. To understand why digital marketing is important for your business, go through with the following points that describe 12 reasons of its importance-
- Digital Marketing can be said as a key to unlock all the opportunities that lead the promotional efforts to the peak of success.
- To grow your business in a consistent manner, it is necessary to engage customers at your site. Digital Marketing allows engaging the right kind of customers at the right time through proper marketing strategies.
- Digital Marketing is a cost-effective approach. Whatever task you are doing in spending much amount of money through traditional marketing without any accurate result, digital marketing can do it in a much cost-effective way along with accurate results.
- When you know how many sites visitors are engaged on your site, what is the bounce rate, from where your site visitors are getting bounced from your site, from where you are getting the right traffic, etc.? You will be able to make a more planned strategy. You can apply proper improvement plans.
- The proper implementation of digital marketing attracts the right customers for your business. When your customers get valued content from your site, it will lead to establishing a strong brand position. It ultimately enhances your online brand reputation. When you are able to create a strong brand position in the mind of your prospects, they are the ones who become your evangelists.
- When your site content is more attractive and valuable to your customers, they will definitely buy your products or services. Since they are influenced with you, they will also give your reference to their friends and relatives, leading to the high amount of traffic and boost in ROI.
- Through listening to social signals and solving immediately their problems, you create trust and loyalty among your audience. Thus, this loyalty of customers on your business will never let you lose them.
- New business? Digital Marketing is the solution. Increase your brand awareness through various promotional efforts on digital platforms and see how this works. Through digital marketing, you can spread awareness of your brand among the right audience. Thus, no unnecessary cost is implied as well as more saving of time and cost.
- Today, everyone has its own mobile. For each small problem, they look out their mobile to address their problems first. Through digital marketing, you can target these micro-moments and enhance your conversion rates.
- Are you aware approx 90% of the people mention a brand on social media while referring to milestones in their lives? Here digital marketing works in your reputation management. You can get the chance to interact with your quality audience.
- Every single moment a trend goes off. Similarly, you have to match with the pace of these changing trends. To know more precisely about your customers, you have to explore them. So, how will you do that? How will you get the chance to analyze the exact problem of your audience? How will you know what is the need of your audience? Obviously, digital marketing is the perfect solution.
- One of the biggest reason why digital marketing is important is to get the more segment view of your audience. A study shows that proper segmentation of your audience in relevant segments can reduce the bounce rate by 10%.
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